Mission Statement: Elevate Our Industry and the Communities We Serve
After launching countless talented stylists through its original apprenticeship program, The 124 Group saw the demand for superior education and opened its first cosmetology school, The Process Institute of Cosmetology, in 2006 in Lawrenceville, Georgia. Since then, hundreds of talented stylists have blossomed from the amazing curriculum offered. In 2014, The 124 Group established an alliance with Keune Haircosmetics and rebranded its cosmetology school to be known as Keune Academy by 124, connecting it to more than 80 countries worldwide and dozens of internationally-known educators. Keune Academy by 124 continues to build future hairdressers and cosmetologists with classes starting every eight weeks offering certifications in Hair Design and Master Cosmetology.
Our passion has always been rooted in serving others, and after years of offering insights to our friends throughout the beauty industry, 124GO is excited to share comprehensive business tools and inspiring education which have helped us sustain and grow our salons and cosmetology schools for more than 27 years. Follow along on Instagram and Facebook or visit our website.
Education and innovation have always been cornerstones of Salon 124, and we continue that tradition with our New Artist Salon and Training Center. This facility offers extended education for recent cosmetology school graduates and provides services to our valued guests at reduced rates. In 2024, we have focused our training program into a dedicated location. This new creative hub operates as a fully functional salon where our recently licensed cosmetology graduates can refine their craft and elevate their skills.
Salon 124, located in a converted ranch home, quickly gained acclaim, earning the Salon of the Year Award of Special Distinction from Modern Salon magazine in 1997. Expanding on this success, Brian opened Genesis Salon in 1996 to support newly-trained stylists and established The Process Advanced Training Academy in 1997 to maintain quality standards. This eventually rebranded to Keune Academy by 124 in 2014, partnering with the family-owned Keune Haircosmetics.
Over the years, The 124 Group expanded to several locations across the greater Atlanta area, recognized by Salon Today as one of America's fastest-growing salon organizations. Today, Brian is most passionate about developing future salon professionals through Keune Academy by 124, providing students with a unique blend of cosmetology education and business acumen. His impact on the hair industry and personal growth of individuals continues to flourish.
