#124FAM Since its humble beginnings in 1991, the mission at 124 has been clear – to elevate the beauty industry and the communities it serves. Even as a single location nestled in what once was the quaint community of Snellville, Georgia, the intention was to raise the standard of professionalism. Whether you had experienced an upscale salon or not, your expectations of salon service providers immediately increased when you experienced Salon 124. Combining quality hair services with hometown hospitality, 124 worked to establish itself as an unquestionable leader within the beauty industry and the community. As a young entrepreneur, Brian Perdue identified an opportunity to address a clear lack in consistent, professional salon services, specifically in the suburbs of Atlanta. After his wife, Karen, convinced Brian to attend cosmetology school, the duo built a plan to develop a place for stylists to grow and for clients to enjoy elevated hospitality and service.
CORE VALUES
FAMILY
From clients to co-workers and our communities, we value relationships and love our #124FAM. Sip the Kool-Aid, and you’ll see why our loyalty is so strong.
TEAMWORK
We are nothing without the support of each other. We believe in the power of praise and importance of recognition. We understand our strength is in collaboration and encourage transparency.
PURPOSEFULNESS
We believe we’re on this earth to serve others. Spirituality guides our tone and influences the work life balance we strive to maintain.
FULFILLMENT
We value success and have fun achieving it. We believe true happiness originates from the freedom felt when one if fulfilled.
INNOVATION
We are lifelong earners who embrace adventure, push creativity and understand that true wisdom is developed through experience, both wins and losses.
INTEGRITY
We conduct all business and personal interactions with respect. Our team flourishes when we can wholly depend on each member to work hard and trust one another.
Now #124FAM encompasses three brands, seven business locations, dozens of educators and mentors, hundreds of stylists and arguably most importantly, the thousands of clients seen every day at salon locations and throughout the community. Whether you walk into the flagship Salon 124 or the newest addition to the #124FAM, Keune Academy by 124, you will immediately understand the 124 difference — Family. It is what defines 124 at its core and what drives each individual, from the assistant who shampoos your hair to the location manager that leads their team to show up day after day. It’s why we now call ourselves #124FAM. It’s why we’ve been recognized as Best of Gwinnett for more than a decade. Be it co-workers, clients or community members, the relationships created through the salons are what makes 124.
