Farewell Blow Dryer, Hello (h)Air Dryer

Bumble and Bumble Don't Blow ItAs we approach the dog days of summer here in Atlanta, Georgia, finding any means to beat the heat is more crucial than ever. The feeling you get when perspiration starts just as your trying to create the perfect, not so perfect blow out is one all long-haired ladies of the South know all too well…Whether it’s a top knot or a messy pony tail, we all have our ways of avoiding the dreadful blow-dry before we start our day of fabulous. (Hello iced coffee.)

Thankfully, the folks at Bumble and bumble understand our struggle. Although the chic haircare line calls NYC its home, they hit a soft spot with us Southern belles with their recent launch of Don’t Blow It. Maybe they had something else in mind with the development of this (h)air dryer without the heat or hassle. Either way, your friends down South thank you Bb. We thank you graciously.

The first of its kind, Don’t Blow It is a creme-based formula adding body with a weightless feel that will keep even the longest of manes tamed and soft. Prickly pear and cactus flower extracts help nourish hair while moisturizing polymers tame frizz without weighing the hair (or the girl) down. The lightweight formula enhances hair’s natural texture and adds a little bounce creating that unintended-but-ever-so-apparent chicness. It’s “your hair, but better,” simply stated by Bumble’s Global Artistic Director, Laurent Philippon. Check his Instagram @laurentphilippon for more amazingness!

As if we weren’t already totally intrigued with the idea we don’t HAVE to exert extraneous heat during our now 85 degree mornings… no exaggeration, and the weathergirl is offering no hope these days. Bumble’s new summer must-have also protects your hair from UVA and UVB rays. What more could a girl ask for?

Don’t Blow It comes is a full size, five fluid ounce tube as well as a travel size, perfect for girls’ weekend at the beach. Stop in any Salon 124 or Genesis by 124 locations to pick up your newest summer fling love, minus any awkward goodbyes come September. Who are we kidding? Our summer heat endures well into October. :/

What beauty tips do you have to beat the heat?

About Salon 124 Group

Since its humble beginnings in 1991, the mission at 124 has been simple- to elevate the Beauty industry and the communities it serves.

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Salon 124

Since its inception over 30 years ago, the 124 Groups foundation of education and professionalism has created a refined salon experience guest are not to soon forget.

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An upbeat energetic Genesis Salon welcomes artist looking to further their career in an educational environment while providing quality hair at great prices for clients.

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